Originally Posted by Siku
Isnt that what GearScore is doing with TenTonHammer or whatever that name is?
Or hell, Bejeweled with Popcap :P
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Popcap already got permission from Blizzard to release an obfuscated addon, I haven't actually looked at TenTonHammer but I don't think they do any direct advertising. You can always email Blizzard if you think an addons crossing the line though.
Originally Posted by Duugu
Or - strictly speaking - LightHeaded which shows the wowhead logo.
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LH is crediting WoWHead for their data, not advertising it.